​​Kari Baumbach - President


Kari's passion is deepening the connection between clients and their customers by capturing the customer's experience in their words, and by digging deeper. She has over 15 years focused on the customer experience, working for General Mills, Inc, PRIME Resource Group, Service 800, and Little Buffalo Law and Consulting. She has representative experience across multiple industries, including professional services, medical, legal, and software.


Kari holds a Master's Degree in Fine Arts from Vermont College in Burlington Vermont.





A Customer Insights Company

Mark Baumbach -- Senior Advisor


Mark has over thirty years experience as a business-technologist, executive, and management consultant. He has extensive experience with analytics of financial, customer, and operational data used to make faster, better business decisions concerning customers, customer service, and product/service offerings. His previous positions include Vice President of Operations for Westwood Professional Services, CIO/Vice President Technology for the Dolan Company, and Director of Corporate Development for BORN Information Services. Mark's consulting experience includes his own practice - VantagePoint Consulting LLC, Deloitte and Touche, and BORN Information Services. Mark is currently Chief Operating Officer at Charter Solutions.


Mark holds a Bachelor's degree in Geology from Winona State University in Minnesota and an MBA from Northern Arizona University.

Who We Are