We believe that customer interviews are best done person-to-person
in order to respond to the emotional state of the individual on the
other end of the phone and to ask "why" questions to capture rich
information otherwise lost. And customer interviews are best done
by a third-party, if the desired result is an unbiased understanding
of what the customer experiences and believes.
Customers provide information that allows us to improve the
questions over time in order to uncover key insights. People
are not static. Our agile model makes it easy for us to react,
to be flexible, and to adjust the information. We tune, and then we
While the market is flooded with social media and electronic surveys that provide companies with tremendous amounts of quantitative analytical data, there is still a place for the personal touch. In fact, the qualitative information we capture, when mashed up with quantitative data, squares the value of all the information exponentially, increasing the value of insights gained.
A Customer Insights Company